The likely objective of the campaign was to bring in something new for the fast changing generation. The late 60's brought plenty of changes not only in everyday social life, but in its political aspects as well. Richard Nixon won the presidency againsts Hubert Humphrey and became the voice of the nation. He promised to restore law and order and became the real thing to the people of the U.S. similar to how Barack Obama has now. Coca-Cola knew the American people were becoming wiser in what goods they wanted to buy and things they would support, so they chose the phrase "It's The Real Thing."