Wednesday, May 12, 2010

Taking down the copy cats


In 1969 Coco Cola ended its "Things Go Better with Coke" campaign and started a slogan called "Its The Real Thing" to combat the competition that they were receiving from knock off companies who were trying to create an artifical replica of the product. A very memorable campaign, that set them apart from everyone else.
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Coca Cola slogans of the 1970's

1970 It’s the real thing
1971 I’d like to buy the world a Coke
1975 Look up America
1976 Coke adds life
1979 Have a Coke and a Smile

Coca Cola Target Market

The company's beverages are generally for all consumers. However, there are some brands, which target specific consumers.

For example, Coca-Cola's diet soft drinks are targeted at consumers who are older in age, between the years of 25 and 39. PowerAde sports water target those who are fit, healthy and do sport. Winnie the Pooh sipper cap Juice Drink target children between the ages 5-12.

This type of market approach refers to market segmentation.

The Coca-Cola Company when advertising, has a primary target market of those who are 13-24, and a secondary market of 10-39.